Marketing professionals in every industry are in a time of adaptation and evolution. We have been tasked with taking a good hard look at our omni-channel marketing strategies to figure out what to keep, what to drop, and what to transform.
Most traditional marketing methods have changed drastically over the last 50 years since we've entered the digital age. However, one significant practice has remained largely untouched by technology until today.
In this white paper we examine the possibilities of virtual event marketing and how one of the world's leading automakers turned a cancelled car show into a landmark digital marketing feat.
Why Virtual Reality falls short and the problem with your media library.