The pre-sale stage for home builders is critical. Sales representatives are tasked with convincing prospective home buyers to part with thousands of dollars based solely on a vision.
The best way to sell that vision is through photorealistic 3D renderings created with the most advanced real-time 3D technology available - game engines. And then ensuring the scalable, reliable distribution of these interactive 3D show homes to buyers anywhere, anytime - on any device
For the gaming industry, realism and interactivity are not marketing luxuries - they’re business imperatives.
An analysis of the value added at the marketing, sales, and pre-construction stages.
Understanding the limitations of WebGL and Amazon AppStream for publishing and sharing 3D experiences at scale.
Delivering an interactive 3D experience to prospective buyers anywhere isn't as simple as firing up a few servers. We walk you through the process involved.
Speeding up the timeline while maintaining the integrity of the work is a game changer. Interactive 3D streaming allows property developers to accelerate key phases of property development.
A virtual 3D show home can save builders hundreds of thousands of dollers. They cost less initially, don’t require the presence of physical staff, and can be powered down when pre-sales hit 100%.
Overall, interactive 3D rendering leads
to a 60% increase in visualization
time for designers and a 20% increase in home product placements.
Interactive 3D streaming increases the number of visitors who become qualified leads by 38%.
Photorealistic visualizations lead to reduced timelines, faster access to capital, and bolstered reputation for future development projects.
Home buying transitions online
"Almost half of all prospective home buyers start their research online."
"Only 1-3% of online visitors become leads pointing to underwhelming onine experiences that fail to lure prospects further down the funnel."
Do the numbers stand up?
"Industry experts recommend spending 1% of gross revenue on marketing each year. If your gross revenue is $10 million, this comes to $100,000 for marketing. Based on the success experienced by the automotive industry and the luxury goods industry, home buyers can potentially increase conversions by up to 40%."